Job Description
We are looking for a talented and creative professional to join our Marketing team as a Content Writer, for one of our B2B businesses. You will be responsible for creating original content that will drive lead generation. This position plays a critical role in expanding our digital presence, engaging key audiences while building distribution channels for our content. You will report directly to the Director of Global Marketing.Responsibilities
- Conduct in-depth research on industry-related topics in order to develop original content in both English and French;
- Develop content for blogs, articles, e-books, product descriptions, social media and the company website;
- Proofread content for errors and inconsistencies;
- Conduct keyword research and using SEO best practices to increase traffic to the company website;
- Create compelling headlines and body copy that will capture the attention of the target audience;
- Identify customers’ needs and recommend new content to address gaps in the company’s current content;
- Monitor company’s Social Media activity providing accurate reports and analysis;
- Generate high quality content that breaks through the noise for social media, websites, newsletters, and any other distribution channels;
- Elaborate marketing materials (like presentations, e-books, whitepapers, client references, etc);
- You just happen to be familiar in digital marketing best practices including SEO, SEM, email marketing and social media;
- The company is based in United States, so you need to have demonstrating written & spoken English proficiency.
Requirements
- Exceptional English skills, able to create various types of content targeting the US market
- Bachelor’s Degree
- At least 2 years of experience writing content or copywriting experience, preferably in an SEO agency or in a B2B company
- Strong researching skills
- A portfolio of published articles.
- Excellent writing and editing skills.
- The ability to work in a fast-paced environment.
- The ability to handle multiple projects concurrently.
- Effective communication skills
What We Offer
- International company with international mindset
- Unique team spirit and informal work environment
- Training opportunities and career growth program
- Work with talented and collaborative coworkers who will support you and help you grow
- Additional perks as part of our culture: parties, team buildings, diverse Fun at Work activities every month.